About Me
I’ve sat on both sides of the table.
I’m Will Schmierer. I’ve spent most of my career in the digital space, twenty years at startups, inside enterprise teams, and at agencies, three of them my own. Small businesses, Fortune 500 brands, plumbing, HVAC, and the trades. Now I’m the guy most shops are missing: the one in the middle making your whole tech stack work for you, not against you.
Book a free 15-minute call Take the Stack Check
Want the whole story and the brands I’ve worked with? It’s over at my agency, Lovable Gazelle (opens in a new tab)
Blue Collar Bodyguard On duty
Will Schmierer
Your bodyguard
- Building for the web 20 yrs
- Engineers led 100+
- Plumbing apprentice Since 2025
The vendor side
I know how the work gets sold.
I’ve been the vendor my whole career. Startups first, then agencies of my own (I sold one), then enterprise. For seven years I was an engineering manager at WebDevStudios, leading more than 100 engineers across time zones and running up to 15 enterprise platforms at once. In 2021 I started agency number three.
Fortune 500 brands, plumbing and HVAC shops, I’ve sat in their scoping calls and sales meetings. I know how projects get scoped, where handoffs break, and what quietly hits the floor when nobody owns the outcome.
Your side
The truck side
I know how the work gets done.
Since January 2025 I’ve been a service and commercial plumbing apprentice in Northeast Florida. Fixtures, water heaters, drains, sewer conversions, permits, inspections. I’ve watched a missed call turn into a lost job, and I’ve run field service software from the truck, not the demo.
- 20 years building for the web
- 100+ engineers led across time zones
- 15 enterprise platforms at once
- 2007 first year in the WordPress community
Who I’ve built for
From Fortune 500 to the one-truck shop.
- Microsoft
- NBA
- NFL
- Campbell’s
- Waste Management
- Viacom
- Care.com
- MTV
- Comedy Central
- Plumbing, HVAC & the trades
Client work from my whole career, at startups, agencies, and enterprise. More at Lovable Gazelle (opens in a new tab)
Why this exists
Your vendors have someone looking out for them. You didn’t.
Your website company, your ads agency, your software rep, and your SEO guy all have account managers, playbooks, and renewal targets. You’ve usually got nobody. So you end up fielding vendor questions, reading proposals, and guessing whether any of it works.
I know which questions to ask, which answers are just sales talk, and when the problem is the tool or the handoff after it. That’s the job: sit on your side of the table and get the people, systems, and money you already have pulling the same direction.
I’ve built an agency, sold it, and worked inside big enterprise teams. In 2021 I started my third agency, Lovable Gazelle. I won’t do sloppy work, and that means the agency can only help so many people.
So I took on a different role, and Blue Collar Bodyguard is how I do it. It’s a Lovable Gazelle product built for the trades. I help shops get their digital side set up right from the jump and get every system working for them, not against them. If it feels like chaos, it probably is. I’m the guy in the middle who gets it under control.
Before any of that, I got a Bachelor of Architecture from the University of Miami. I still think like an architect: know how the whole building works before you move a wall.
What it costs
I’m not cheap. The assessment is worth it.
If you’re spending thousands and thousands of dollars on marketing, you’d better want to know where the hell it’s going.
Everything comes at a cost. Honestly, the assessment is probably priced too low.
Think about your tools. You make sure every one comes back to the shop, stays locked in the truck, and doesn’t walk off a job site. Your marketing and tech deserve the same watch. That’s the bodyguard: making sure you’re not dumping money into stuff that doesn’t work, so it ends up in your pocket and with your team.
How I work
- Start with what’s real. What’s true today, what it’s costing you, and what breaks if we get it wrong.
- Build the smallest thing that lasts. A small system that works, with a clear next step, beats a big plan that leaves a mess for somebody else.
- Respect the people closest to the work. Owners, dispatchers, and techs know things the dashboard doesn’t. I listen to them first.
- AI is a tool, not a show. I use it every day to move faster. I still make the calls, check the work, and own what ships.
Let’s talk about your shop.
Fifteen minutes, no pitch deck. Tell me what you’re paying for and what’s bugging you, and I’ll tell you straight if I can help.