CALL MEBEFORE YOUBUILD.SERIOUSLY.
We review your website, phones, software, and marketing vendors so you know what to keep, fix, or stop paying for. You get a clear plan and, if you want it, someone to hold the vendors accountable.
Built for plumbing, HVAC, electrical, and every other trades shop. First call’s free and takes 15 minutes. Assessments start at $2,799.
Not ready? Just call me. 15 minutes, free.
Nobody pays me to recommend anything. The plan’s yours. You pick who does the work.
WHO IT’S FOR
Trades shops, one truck to a full fleet
HOW IT STARTS
A free 15-minute call. That’s it.
WHAT YOU GET
Less waste. Vendors who answer for it.
Start here
So where’s your shop at?
Every stage breaks differently. Find yours and see where I fit.
1 to 2 trucks
Just starting out
Nobody teaches you this in the field or in trade school. Let’s get it right from the jump.
Why now
What you pick on day one sticks. Switching CRMs later is hell, and not everybody can start on ServiceTitan.
How I help
- Pick phones, job software, and a Google profile that actually work together
- Set up accounts in your name and tools you won’t outgrow
- Figure out what you need now and what can wait
Call me before you build. 15 minutes, free, no pressure. You might be ready for more than you think.
Rather go it alone for now? Grab the free checklist.
3 to 6 trucks
Before agency number one
Calls are steady. Now you’re eyeing an agency or more software.
Where it goes sideways
You sign with the first agency that calls. It doesn’t work. A year later you’re on agency number three wondering where the money went.
What I do
- Look at what you’ve got before you buy more
- Put a real plan and budget behind marketing and tools
- Help you pick the right vendor, tell them what you need, and hold them to it
You walk away with a plan, a budget, and the right partner. Then you sign. Not before.
7 trucks and up
Growing, and it feels like chaos
Too many vendors, too many logins, and somehow it all still runs through you.
Where it goes sideways
Everybody does their piece. Nobody owns the whole thing. Money leaks out between your team, your systems, and your process.
What I do
- A full look at your stack: keep, fix, remove, or add
- Get every vendor pulling in the same direction
- Keep watch after the assessment, whether you’re building to last or building to sell
You walk away with a 90-day roadmap and somebody on your side keeping vendors honest, so you can run your shop or hand a buyer clean numbers.
Not ready? Just call me. 15 minutes, free.
Here’s how it works
1. Free 15-minute call
Or take the 2-minute Stack Check first. We start with your goals.
2. I go through your whole stack
Half down books the paid assessment. Then I look at your website, software, phones, ads, and vendors, all at once.
3. You get a plan, and I help you stick to it
A clear roadmap, and somebody on your side making sure it happens.
You Probably Don’t Need Another Tool.
I’m not anti-tool. I’m anti-chaos.
A great tool still fails inside a bad system. If it feels like chaos, it probably is. You need the right tools, hooked up right, with somebody clearly owning each one.
I sit above your tools and vendors and make sure they work together. Let’s get it under control.
SOUND FAMILIAR?
- Where are my leads slipping through the cracks?
- What am I paying for, and what’s actually working?
- Are my vendors doing what I pay them to do?
- Who owns what around here?
- What stays and what goes?
Not ready? Just call me. 15 minutes, free.
I Own the Outcome. I Don’t Have to Swing Every Hammer.
I diagnose and direct. Your vendors and tools do the work, and I make sure they do it right. Whoever does it best gets the job, and I hold them to it, us included.
Lead first. Swing the hammer only when it counts.
HOW I WORK IT
01
DIAGNOSE
Find out what’s really going on with your marketing, tech, vendors, and day to day. No guessing.
02
DECIDE
Pick the problem that matters most right now and decide what happens next. Not everything at once.
03
ARCHITECT
Spell out what the fix looks like and how it fits the stack you’ve already got. Specs, not hunches.
04
ASSIGN
Decide who does the work. Your team, a vendor you already have, Lovable Gazelle, a specialist, or somebody new.
05
OVERSEE
Make sure the work gets done right and everybody’s fixing the same problem, not just checking off their piece.
06
VERIFY
Check that it actually works and pays off. Handing it over isn’t the finish line.
07
IMPROVE
Move on to the next thing that matters most. Your shop keeps moving, so the roadmap does too.
Help After the Assessment
Start with a plan. Add vendor oversight and tech help as your shop needs it.
1
3 to 6 Months
GET IT UNDER CONTROL.
Hands on: organize the system, set priorities, oversee the work, fix gaps, line up vendors, set up reporting, and make it clear who owns what.
2
Ongoing
KEEP YOUR BODYGUARD AROUND
Available after your assessment, and a lighter touch for most shops. A monthly review, answers on tools and vendors, proposal reviews, a quarterly stack review, roadmap updates, and vendor oversight when something changes.
3
Bigger Shops
PART-TIME TECH LEADERSHIP
More hands on, for multi-location or complicated shops. Weekly leadership, several projects at once, vendor management, digital budgeting, an AI roadmap, and a regular look at your numbers.
Two Ways In
See where you stand for free, or let me go deep with the full assessment.
FREE
Blue Collar Stack Check
$0
2 MINUTES
Six quick questions about your calls, follow-up, software, and vendors. You’ll spot the gaps before we ever talk.
Take the 2-minute Stack Check
No kickbacks. Ever.
How I get paid
You pay me to look out for your business. Vendors don’t.
01 / Start with a plan
One assessment.
Price set up front.
Assessments start at $2,799. We lock your scope and a fixed price on the free call. Half books it, and the rest is due at your walkthrough call.
The plan’s yours to keep.
02 / If you want me around
Ongoing oversight.
A flat monthly rate.
I quote it after your assessment, based on what your shop actually needs. I help wrangle vendors, check the work, and keep the plan moving.
Sticking with me is optional.
03 / Always on your side
Zero commissions.
Zero referral fees.
No vendor or software company pays me to recommend them. No kickbacks, no cut of your software bill. The only money I make is what you pay me.
You pick who does the work.
Where Lovable Gazelle fits in
Blue Collar Bodyguard is run by Lovable Gazelle, my agency. The agency takes a small number of shops on purpose, so this isn’t a funnel into agency work. If Lovable Gazelle is ever in the running to do the work, I’ll tell you up front. The assessment stands on its own, and you pick the provider.
What You Walk Away With
Your stack assessment ends with a straight answer on where you stand and a real plan for what’s next.
WHAT YOU GET
Discovery Session
A real conversation about your business, stack, vendors, and goals.
Full Stack Review
Your website, marketing, customer and job software, phone tracking, and vendors reviewed together.
Keep / Fix / Remove / Add
A straight call on every tool and vendor you’ve got.
Top 3 to 5 Opportunities
Ranked by impact, expected ROI, effort, and urgency.
90-Day Priority Roadmap
Now (0 to 30 days), Next (30 to 90 days), and Later (3 to 12 months).
5 to 8 Page Report
Stack map, what’s working and what’s broken, who owns what, where to spend, and a walkthrough call.
WHERE IT PAYS OFF
Money Back
Missed leads, weak follow-up, unsold estimates, old customers, memberships.
Costs Cut
Duplicate tools, overlapping vendors, services you don’t need, wasted software spend.
Time Back
Automation, less admin, better workflows, reporting that makes sense.
Less Risk
Broken systems, lost leads, nobody owning anything, bad data, vendor lock-in.
Vendors on the Hook
Vendors doing what you hired them for, clear ownership, better reporting.
FIT
Built for Trades Shops, Wherever You’re At
Don’t Call Me If…
You just want someone to take orders
I don’t grab a task list and run. We start with what your business needs, then figure out who should do the work.
You want cheap SEO, more social posts, or guaranteed leads
I don’t sell tactics or lead packages. Leads are great. I care about what happens after you get one.
Just Getting Started? You Don’t Need Marketing Yet.
Marketing just pours more work into whatever system you’ve got. If calls go unanswered and jobs aren’t tracked, you’re paying to lose leads faster. Foundations are fundamental. Get them right and every dollar you spend on a lead is worth more.
Foundation first. Marketing second.
THE FOUNDATION
01
GET LEGIT
License, insurance, a real business entity, and its own bank account. Boring. Not optional.
02
CLAIM YOUR NAME
Your Google Business Profile, a business phone number, and email on your own domain. All in your name.
03
ANSWER EVERY CALL
Decide who picks up, when, and what happens after hours. A missed call is a missed job.
04
PICK YOUR SYSTEM
Pick a CRM and job software you’ll grow into, not out of. Switching later costs way more than starting right.
05
KNOW YOUR NUMBERS
Know your cost per job, your margins, and what a booked call is really worth before you pay for one.
06
ASK FOR REVIEWS
Ask every customer for an honest review. Make it part of closing out the job, every time.
07
THEN MARKET
Once calls get answered, jobs get tracked, and reviews roll in, marketing finally has something to work with.
Who’s behind this
Will Schmierer
I’ve spent twenty years on the vendor side, building for startups, enterprise teams, and agencies, three of them my own. Some of those lessons were expensive. Since January 2025 I’ve also been a plumbing apprentice in Northeast Florida, so I’ve watched a missed call turn into a lost job from the truck, not the demo. I built Blue Collar Bodyguard because owners have nobody on their side of the table when vendors pitch, bill, and renew. My agency, Lovable Gazelle, takes a small number of shops on purpose. This is a different job: sitting on your side and making sure what you already pay for actually works.
SOMEONE ON YOUR SIDE OF THE TABLE
Stop Babysitting Vendors. Go Run Your Shop.
You don’t need to become your shop’s marketing and tech expert. You need somebody in your corner making sure your people, systems, and money pull the same direction, so you skip the expensive mistakes.
Not ready? Just call me. 15 minutes, free.