Reviews are what people read after they find you and before they call you. A shop with steady, recent reviews wins the call even against bigger competitors.
Make it a habit, not a campaign
- Ask at the end of every job, while the customer is happy and you are still there.
- Send a text with a direct link to your Google review page the same day.
- Respond to every review, good or bad, professionally and quickly.
- Never buy reviews or offer anything in exchange for them.
Why this comes before paid marketing
Paid marketing sends people to look you up. What they find is your reviews. Build that first, and every marketing dollar later converts better.
Next step: Step 7: When You Are Ready to Market
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